About Us

Luxury You Can Trust

Ride Soho

Ride Soho is a licensed (TLC No. B03644) and insured New York City Taxi & Limousine Commission (TLC)–based chauffeur company that offers luxury car services, including airport transfers, corporate travel, and long-distance trips. Founded and led by Marwan Alawadhi, a professional chauffeur with 20+ years of experience, Ride Soho was established on August 11, 2024, under its official name Ride Soho Inc., with a mission to raise the standard of chauffeured transportation in New York by combining safety, professionalism, and discreet hospitality.

From its headquarters at 230 Park Avenue, 3rd Floor, New York, NY 10017, the company serves clients across the New York metropolitan area, including New York City, Westchester County, Long Island, the Hamptons, Connecticut, and New Jersey, and offers long-distance travel to destinations such as Boston and Washington, D.C.Clients can reach Ride Soho 24/7 at +1 (212) 875-5212, by emailing booking@ridesoho.com for reservations, or info@ridesoho.com for general enquiries.

Our Mission

At Ride Soho, luxury means peace of mind, safety, and professionalism. Our mission is to deliver a seamless travel experience—quiet, clean, and discreet—from booking to arrival, so busy executives, families, VIPs, and luxury travelers can relax. Guided by the principle “Your Journey Should Reflect Your Standards,” we maintain a modern, well-kept fleet and a team of 250+ licensed chauffeur, uniformed chauffeurs.

Our Vission

At Ride Soho, safety is never optional. Every vehicle is cleaned and inspected daily, and our chauffeurs are professionally trained for both city and multi-state travel. For families, we provide child safety seats—rear-facing, forward-facing, or booster—ensuring complete compliance with state laws and peace of mind for every passenger.

Who We Serve

We proudly serve clients who expect more than just transportation – they expect precision, privacy, and peace of mind:

Executive Assistants booking for CEOs, board members, and global teams.
C-Suite Professionals & Entrepreneurs managing back-to-back schedules.
Families who prioritize safety, supported with professional child-seat options.
Luxury Travelers & VIP Guests requiring private airport or hotel transfers.
Leisure Travelers commuting between New York and neighboring states.
High-Net-Worth & Security-Conscious Clients who value discretion and expertise.

What Sets Ride Soho Apart

20+ years of chauffeured transportation expertise.
Licensed & insured NYC TLC base (TLC No. B03644).
Professional chauffeurs: suited, background-checked, and discreet.
Modern fleet: Mercedes-Benz S-Class, BMW 7 Series, Cadillac Lyriq, Chevrolet Suburban, GMC Yukon, and more.
Specialized airport service: JFK, LGA, EWR, HPN, TEB, MMU, ISP, SWF, FBO.
Child-seat service: clean, safe, and compliant with regulations.
Flexible travel options: hourly, point-to-point, round-trip, and long-distance (Boston, Washington, D.C., Philadelphia, and beyond).

Our Customer Testimonials

A Message from Our Founder

“When I created Ride Soho, I wanted to raise the standard for what a luxury chauffeur service should be in New York. With over 20 years of experience, I’ve learned what clients truly need—whether it’s executive assistants booking for CEOs, or families traveling with children. Behind every booking is someone who cares about the traveler’s comfort and safety. That’s why every vehicle we send and every driver we hire reflects professionalism, safety, and true hospitality.”

— Marwan Alawadhi, Founder & CEO

Frequently Asked Questions

What is Ride Soho?

Ride Soho is a licensed(TLC No. B03644) and insured New York City TLC-based chauffeur company that provides luxury car services across the NY Metro area.

Who founded Ride Soho?

Ride Soho was founded by Marwan Alawadhi, a professional chauffeur with more than 20+ years of experience.

Where is Ride Soho headquartered?

The company’s office is at 230 Park Avenue, 3rd Floor, New York, NY 10017, United States.

What areas does Ride Soho serve?

Ride Soho serve the New York metropolitan area – including NYC, Westchester County, Long Island, the Hamptons, Connecticut, and New Jersey with long-distance trips to Boston and Washington, D.C.

How can I contact Ride Soho?

Call +1 (212) 875-5212, email booking@ridesoho.com for reservations, or info@ridesoho.com for general inquiries.

What makes Ride Soho different from other car services?

Ride Soho combines 20+ years of expertise, a modern fleet, professional chauffeurs, strict safety standards, and tailored service.

Is Ride Soho licensed and insured?

Yes. Ride Soho is a fully licensed and insured New York City TLC base. Ride Soho’s TLC no. B03644.

What safety measures are available for families?

Families may request rear-facing, forward-facing, or booster child seats, all compliant with state regulations.

Who are Ride Soho’s typical clients?

We serve executives, global business teams, families, VIPs, and security-conscious travelers seeking discreet luxury transportation.