Ride Soho Privacy Policy

We prioritize the privacy and security of our client’s personal information. This Privacy Policy outlines the types of information we collect, how it is used, and the measures we take to protect it. You agree to the practices described in this policy when using our services.

Information We Collect

We collect both personally identifiable information (PII) and non-personally identifiable information (non-PII) to provide and improve our services. The following types of information may be collected:

  • Personal Information: This includes your name, email address, phone number, payment information, and other details provided during the booking process.
  • Non-Personal Information: This may include browser type, device information, IP address, and data on how you interact with our website or mobile application.
  • Location Data: If you use our mobile app, we may collect location information to ensure accurate and timely pick-ups and drop-offs.

How We Use Your Information

The information we collect is used to provide, manage, and enhance our transportation services. Specifically, we may use your information in the following ways:

  • To process reservations and provide the requested transportation services.
  • To communicate with you regarding your bookings, including confirmation emails, notifications, or reminders.
  • Improve our website, mobile application, and overall customer experience by analyzing trends and user behavior.
  • To comply with legal requirements and enforce our terms and conditions.
  • Send promotional materials, special offers, or updates about our services if you have opted in to receive such communications.

How We Protect Your Information

We take the protection of your personal information seriously and employ industry-standard security measures to safeguard it. These include:

  • Encryption: During transmission, we use SSL (Secure Socket Layer) encryption to protect sensitive information, such as payment details.
  • Data Storage: Personal information is stored in secure databases with restricted access to prevent unauthorized use.
  • Access Control: Only authorized employees or service providers with a legitimate need to access your information are granted permission.

Although we strive to protect your data, no system is entirely secure. Therefore, we cannot guarantee absolute security, but we are committed to continually improving our security measures.

Sharing of Information

Ride Soho does not sell or rent your personal information to third parties. However, we may share your information under the following circumstances:

  • Service Providers: We may share your data with third-party vendors who assist in providing services such as payment processing, customer support, or technical infrastructure. Confidentiality agreements bind these service providers, and they cannot use your information for any purpose other than delivering the service.
  • Legal Compliance: We may disclose your personal information if required by law, court order, or in response to a legal process, such as a subpoena or a government request.
  • Business Transfers: In the event of a merger, acquisition, or sale of our business, your personal information may be transferred as part of the business assets.

Cookies and Tracking Technologies

Our website uses cookies and other tracking technologies to enhance your browsing experience. Cookies are small data files that are placed on your device to help us remember your preferences, track user activity, and improve the functionality of our website. The types of cookies we may use include:

  • Essential Cookies: It is necessary for the website to function properly and to enable you to navigate through our services.
  • Performance Cookies: Help us understand how visitors interact with our site by collecting information anonymously.
  • Functional Cookies: Remember your preferences and allow us to personalize your experience.
  • Advertising Cookies: These are used to deliver relevant advertisements and track the effectiveness of our marketing campaigns.

You can control the use of cookies by adjusting your browser settings. However, disabling cookies may affect the functionality of certain features on our website.

Your Rights Regarding Your Information

You have certain rights regarding your personal information, which include:

  • Access and Correction: You have the right to request access to the personal information we hold about you and to correct any inaccuracies.
  • Data Portability: You can request a copy of your data in a structured, commonly used format.
  • Deletion: You can request the deletion of your personal information, subject to legal and contractual obligations.
  • Opt-Out: If you no longer wish to receive marketing communications from Ride Soho, you can opt out by following the unsubscribe instructions in our emails or contacting us directly.

To exercise these rights, please contact us using the details provided below.

Children's Privacy

Ride Soho's services are not intended for individuals under 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a minor, we will take steps to delete the information as soon as possible.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal, regulatory, or contractual requirements. Once your data is no longer needed, we will securely delete or anonymize it.

Changes to the Privacy Policy

Ride Soho reserves the right to update or modify this Privacy Policy anytime. Any changes will be posted on this page with an updated "Last Updated" date at the top. By continuing to use our services after the policy changes, you agree to be bound by the revised Privacy Policy.

Contact Us

If you have any questions or concerns regarding this Privacy Policy or how we handle your personal information, please contact us at:

Ride Soho Customer Support

Email: booking@ridesoho.com

Phone: +1 (212) 393-4030